Wedding dress

Pick the perfect dress

Choose a dress that makes you feel comfortable, confident and happy.

Shopping for a wedding dress is one of those moments you might dream about long before you even get engaged. When the time finally comes, it can feel both exciting and overwhelming. There are so many styles, fabrics and details to think through. Here is how to make the process smoother, more fun and more true to you.

Set your budget first

It is not the most glamorous step, but it is an important one. Decide what you are comfortable spending before you fall in love with a dress that is way out of range. Remember to factor in alterations, accessories and even cleaning or preservation after the wedding.

Do a little homework

Scroll through some wedding websites and magazines to see what styles you like. Do you lean toward classic and structured, or soft and romantic? Are you drawn to simple silhouettes or a gown with lots of sparkle? Having a few reference photos can help you explain what you love once you get to the shop.

Stay open-minded

It is completely normal to surprise yourself. Many brides end up loving a dress that is totally different from what they pictured. Be willing to try on styles the consultant suggests, even if you think they sound off. You never know what might make you feel amazing until you try the dress on.

Think about comfort

You will be wearing this dress for hours. You will hug people, dance, walk around and maybe even sit on the ground for photos. Make sure you can move easily and that the dress feels good on your body. If you feel stiff or pinched, keep looking.

Bring the right crew

Choose a small group whose opinions you trust and who will support you. Too many voices can get confusing fast. Bring one or two people who know you well and will be honest without being pushy.

Trust your feelings

The mirror might show you one thing, but listen to your heart too. Do you feel confident? Do you light up when you see yourself? That is more important than ticking every trend box. If you feel beautiful and like yourself, that is your dress.

Celebrate the moment

Finding your dress is a big deal. Take photos, pop some champagne, or plan a fun lunch afterward. It deserves to be a joyful memory all on its own.


Trending dress styles

Fresh ideas for a modern aisle moment

If you are starting your wedding dress search, these trending styles might spark inspiration. 

  • Square necklines: Simple and chic, square necklines flatter many body types and look beautiful in photos.
  • Romantic sleeves: Detachable puff sleeves and soft lace sleeves add a dreamy, playful feel.
  • Minimalist gowns: Clean lines, solid fabrics and simple silhouettes are having a big moment, showing that less really can be more.
  • 3D floral details: Textured appliqués and floral embroidery give dresses dimension and a bit of whimsy.
  • Color accents: Blush, soft blue and even bold black are showing up on gowns for brides who want to break from traditional white.
  • High slits: Modern brides are loving a dramatic slit to show off their shoes and make moving easier on the dance floor.
  • Capes and overskirts: Add a dramatic layer for the ceremony, then remove it to reveal a sleeker look for the party.
  • Short and sweet: Mini and tea-length dresses are perfect for elopements, courthouse weddings or dancing the night away at the reception.

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